Shoes, Apparel & Accessories


A Step Forward Shoes, Apparel & Accessories has been in the business of helping people find beautiful style and comfort for over thirty years. By combining both her European and American fashion sense, business owner Ulla Danua built a thriving local business.

Welcome to our website

A Step Forward Shoes opened its doors to Oakland in 1988. Our purpose from day one has been to provide excellence in customer service. We cherish our relationships with all of our customers and treat them as friends, aiming to provide a welcoming and relaxing environment. As an all female owned and operated local business, our store strives to create a shopping experience tailored to the lifestyle of each woman. We aim to satisfy the needs of our customers, offering a unique interpretation of the latest fashion trends at affordable prices.

Read more
unpaired maroon plimsoll on top of yellow textile

Gallery

Here is a what we are upto in the store.... come in and see our new inventory

As you can see, we have a little bit of everthing.... 

Our Team

So much style and knowledge packed into one person!  Ulla has been selling quality shoes for over thirty years.  

Ulla knows a lot about how to add a little flair and comfort to your outfit.

Subscribe

Sign up to our newsletter and stay up to date

Subscribed!

Thank you for subscribing to our newsletter.